Semiolinguistic analysis of Brasimba's advertising posters

This book is the sum of our investigations and field studies conducted as part of our research of DEA (Diploma of Advanced Studies) successfully defended at the University of Lubumbashi during the academic year 2016-2017. This work is therefore an autopsy of the advertising activity in Lubumbashi and especially in the sector of the sale of alcoholic beverages, case of Simba Beer. Our curiosity was motivated by a triple interest: social, scientific and personal. The social interest of this work consists precisely in raising this implicit identity background on which BRASIMBA surfs to discriminate its competitors and sell its product and which passes between the meshes of the social censure. In continuation taking the scientific aspect, we want to specify from the beginning that from the theoretical point of view, speech and action are two components of the social exchange which have an autonomy of their own. Finally, our personal interest is justified by the connection of this subject with our field of training, in this case Languages and Business.