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Beschreibung
SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere , Focus Groups Don'ts , The More You Say, the Less People Hear, Seeing the Forest Around the Falling Tree.
A Field Guide to Modern Marketing
Details
| Verlag | Hachette Book Group USA |
| Ersterscheinung | März 2012 |
| Maße | 18.6 cm x 12.4 cm x 2.1 cm |
| Gewicht | 196 Gramm |
| Format | Softcover |
| ISBN-13 | 9780446672313 |
| Seiten | 272 |
Schlagwörter
Absatz / Marketing, Dienstleistung, Dienstleistungsgewerbe - Gastgewerbe, Englische Bücher / Wirtschaft - Business, Ethik / Unternehmensethik, Marketing, Marketing und Vertrieb, Strategisches Management, Tertiärer Sektor, Unternehmensethik, Unternehmensethik und soziale Verantwortung - CSR, Vermarktung
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