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Beschreibung
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
The Link Between Future and Strategy
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | Januar 2003 |
| Maße | 22.9 cm x 15.2 cm |
| Gewicht | 293 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349431977 |
| Auflage | Softcover reprint of the original 1st ed. 2003 |
| Seiten | 180 |
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