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Sales Enablement

von Britta Lorenz, Dietmar Kilian und Peter Mirski
Hardcover - 9783658403645
48,14 €
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Weitere Formate

Softcover - 9783658403676
48,14 €

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Weitere Formate

Softcover - 9783658403676
48,14 €

Beschreibung

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.  The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.  

Tools and Techniques for Modern Sales Organization

Tools and Techniques for Modern Sales Organization

Details

Verlag Springer Fachmedien Wiesbaden GmbH
Ersterscheinung 27. April 2023
Maße 21 cm x 14.8 cm
Gewicht 268 Gramm
Format Hardcover
ISBN-13 9783658403645
Seiten 96

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