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Literature Review from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.1, , language: English, abstract: In this paper, the researcher identifies the social media trends from the number of paper within scope, analyzing their content in order to synthesize from the variation of researches and determines the gap making this review a potential contributor for future researches. Included in this paper the most commonly used information sites which manifest convergent features.
Social media is a platform to share information that is very liked by everyone nowadays because some of the facilities that make it easier for us to communicate with each other, share documents, chat and even create a community. A data mining approach is used to determine the trends in social media as information in getting type of information; information sharing; and trends of social media used by different organizations. The results show that one's motivation in sharing information tends to be consistent for each type of information that is to share the impression of social media users on a matter.
Social media connect different races and making distant communication reachable in a shortest period of time. It has been trends already around the world to maximize the utilization of social media through variety of information sites. It is a very useful vehicle to gather data addressing the need of the internet citizens (netizens) in this contemporary era. with motivating features, essentialities and importance, there is a growing number of users interacting with online social networks.
The emerge of different sites making the social media continuously increasing its potential, to provide useful geographic information to either replace or augment traditional methods of data collection has been recognized for some years. It is not only data collection but sharing of information of the same interest which reveals the active interaction regardless of age. However, the increase of interaction poses a challenge to identify whether the trending media content is real or reflects the claimed description (Hossain et al., 2019).Generally, social media is an active source of information seeking wherein users mest be tactful in determining the facts. With the help of some invented applications to determine and prevent malicious spam, statistical analysis of language is done to detect spam trending topics.