ROLE OF ICT IN INSURANCE MARKETING

This book is a research based study on the Role of Information and Communication Technology in Insurance Marketing. The focus of this study is therefore be on the services offered by a insurance company on the various elements within the insurance marketing. The first chapter is on the Introduction of the study on Insurance Industry. The second chapter is about Review of Literature on the various studies by different researchers in insurance industry, the third chapter is on the Life insurance corporation of India and, the fourth chapter is on the actual study on the role of Information and Communication Technology in Insurance Marketing and customer satisfaction, the fifth chapter is on the findings and suggestions.