Revitalizing Mature Tourist Destinations. A Transition in Progress?

Tourism is one of the main activities in Spain, for decades, it has acquired an essential role in the economy and it has provoked significative changes on the territory and environment. After a huge tourist development, many destinations are on a maturity stage and therefore it is needed a revitalization. In this book is analyzed through the Tourist Area Life Cycle (Butler, 1980), the evolution of the mature tourist destinations based on sun and beach on the Mediterranean coast and it is introduced the concept of Transition Management as an ideal framework to face the current strategies in a more sustainable way and paying attention to new governance processes. Once presented and discussed the topic, the Spanish background, and the concepts, there is an analysis of the strategies and measures carried out in Spain and especially in Platja de Palma, in order to check whether they can be conceptualized as a Transition.