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Beschreibung
The aim of this book is to understand: Introduction and Perspectives on Retailing - World of Retailing, Retail management, meaning, characteristics, emergence of Organizations of retailing - Types of Retailers (Retail Formats) - Multichannel Retailing Customer Buying Behaviour, Historical Perspective, role of retailing, trends in retailing, FDI in Retail - Problems of Indian Retailing - Current Scenario.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 26. Mai 2020 |
| Maße | 22 cm x 15 cm x 0.7 cm |
| Gewicht | 155 Gramm |
| Format | Softcover |
| ISBN-13 | 9786202564540 |
| Seiten | 92 |
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