Autorenfreundlich Bücher kaufen?!
Beschreibung
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
The Positioning of Global Retail Brands in China
Details
| Verlag | Springer Fachmedien Wiesbaden GmbH |
| Ersterscheinung | 06. Juni 2013 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 266 Gramm |
| Format | Softcover |
| ISBN-13 | 9783834944917 |
| Seiten | 179 |
Schlagwörter
Herstellerinformationen
Bekannt durch
