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Research on factors influencing the value of low usability products

Research on factors influencing the value of low usability products

von Munia Tonneaux
Softcover - 9783330027992
49,90 €
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Beschreibung

The work is about the value of low usability. Can you imagine spending a fortune on shoes you can hardly walk on? Or in this case, on a watch where you can barely read the time? It seems crazy but such goods are produced and bought. What triggers such purchases? What kind of people are buying these products? Is this only applicable for luxury goods or for all products? This work is an attempt to answer these questions. Luxury has always fascinated me; that is why I chose this topic. The work is also about human behavior and involves some data analysis. Enjoy the reading!

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 15. Februar 2017
Maße 22 cm x 15 cm x 0.7 cm
Gewicht 167 Gramm
Format Softcover
ISBN-13 9783330027992
Seiten 100

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