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Beschreibung
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
A Primer Using SPSS
A Primer Using SPSS
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 31. Oktober 2021 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 576 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783030844202 |
| Seiten | 258 |
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