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Beschreibung
Brands use relationship marketing to gain consumer confidence and create closer forms of interaction. This makes it important for companies to develop closer interaction strategies with their customers. To do so, it is necessary to understand the consumer behavior in the online environment, as well as what factors they consider in their purchasing decisions.
Brand Relationship Strategies with Consumers on Digital Platforms
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | 29. September 2020 |
| Maße | 22 cm x 15 cm x 0.7 cm |
| Gewicht | 179 Gramm |
| Format | Softcover |
| ISBN-13 | 9786202835602 |
| Seiten | 108 |
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