Redefining Spectrum Explorer®

In this marketing plan, we first analyze the current situation and market trends by providing a Market Summary with its demographics, needs and trends. This is followed by a SWOT analysis and some critical issues that the product faces. The next sections then detail the marketing strategies financial information and controls of the project. The appendices contain numerous specific details, include the extended financial forecast data, with various scenarios and competitor and market information. If this plan is followed, in three short years, Spectrum Explorer® will have captured significant market share in the RF spectrum monitoring field and will have succeeded in realizing its stated goals. Additionally, Communications Research Centre (CRC) will position Spectrum Explorer® as the "expert's" tool in the mind of the consumers.