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Pull factors influencing tourist perception in rural tourism

Pull factors influencing tourist perception in rural tourism

von Michelle Ngo
Softcover - 9786200239419
39,90 €
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Beschreibung

This quantitative study identifie factors affecting tourist perception in the context of rural tourism in Ca Mau province ¿ the southernmost province of Vietnam, belonging to the Mekong Delta. In which, local culture, infrastructure and marketing communication has positive relation with tourist perception, while services & entertainment has negative relation. The research produced 400 structured questionnaires to collect data on these factors in Ca Mau, and found that there is a significant influence on tourist perception in rural tourism sector, which 58% changing in tourist perception is explained by the independent variables.

The case study of Ca Mau province, Viet Nam

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 05. August 2019
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 113 Gramm
Format Softcover
ISBN-13 9786200239419
Seiten 64

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