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Beschreibung
This quantitative study identifie factors affecting tourist perception in the context of rural tourism in Ca Mau province ¿ the southernmost province of Vietnam, belonging to the Mekong Delta. In which, local culture, infrastructure and marketing communication has positive relation with tourist perception, while services & entertainment has negative relation. The research produced 400 structured questionnaires to collect data on these factors in Ca Mau, and found that there is a significant influence on tourist perception in rural tourism sector, which 58% changing in tourist perception is explained by the independent variables.
The case study of Ca Mau province, Viet Nam
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 05. August 2019 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 113 Gramm |
| Format | Softcover |
| ISBN-13 | 9786200239419 |
| Seiten | 64 |