Publicising Yoga: aesthetics and ethics outlined in daily life

Hatha Yoga, one of the seven classical lines of Hindu Yoga culture, its practice in the West, unfortunately, was organized by the optic of body aesthetics, what should be a sacred, serious and traditional practice, became a physical modality of differentiated characteristics and promoter of new market products. Its adepts, in their majority, adopt in their daily life, mediocre practices without the least critical sense, puppets of hypermodernity, zombies who practice yoga, yes, yoga with a tiny and insignificant "i". In this wake of hypermodern liquidism, the research sought to highlight the aesthetics and ethics in this westernized universe that they hypocritically entitled as being "yoga", alerting to the harmful effects of the publicization of culture in all aspects. A priori, we verified how these practitioners play with these specificities disseminated by the media in the constitution of the persona and tribalism, identified as new aspects of modern cultural hybridism.