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Public Relations In The Networked Publics

Public Relations In The Networked Publics

Softcover - 9783631803998
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Beschreibung

In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.

Details

Verlag Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Ersterscheinung Januar 2020
Maße 21 cm x 14.8 cm
Gewicht 372 Gramm
Format Softcover
ISBN-13 9783631803998
Seiten 284