Public Private Partnership for Egyptian Cultural Heritage

"When Bankers get together for dinner, they discuss art and when artists get together they discuss money". This statement by Oscar Wild shows that building bridges across Culture and Entrepreneurship is real challenge. This Book is a serious trial to know how to leverage money for cultural assets and how to leverage cultural assets for money. One of the few remaining economic sectors which have been so far untapped in Egypt is the investing cultural heritage and partnership with private sector in cultural heritage. This book investigates the potential role of Private sector in investing in Egyptian Cultural Heritage given that Egypt has a huge potential for investing in cultural heritage.