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Softcover - 9783030607296
160,49 €
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Beschreibung
The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.
A Focus on Behavioral Interactions
A Focus on Behavioral Interactions
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 23. März 2021 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 658 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783030607265 |
| Seiten | 319 |
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