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Beschreibung
This product management textbook guides the reader through the process of product planning, development, and marketing. Integrating modern concepts from marketing, innovation management, and product development, it explains how to develop an innovative, successful product step by step. It also reveals the potential applications of modern methods such as digital twins and artificial intelligence.
Moderne Produktplanung, Entwicklung und Vermarktung
Details
| Verlag | De Gruyter Oldenbourg |
| Ersterscheinung | 18. Mai 2026 |
| Maße | 24 cm x 17 cm |
| Gewicht | 1215 Gramm |
| Format | Softcover |
| ISBN-13 | 9783111557496 |
| Seiten | 720 |
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