Weitere Formate
Softcover - 9781461284338
160,49 €
Autorenfreundlich Bücher kaufen?!
Beschreibung
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
Details
| Verlag | Springer US |
| Ersterscheinung | 31. Mai 1997 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 571 Gramm |
| Format | Hardcover |
| ISBN-13 | 9780751404241 |
| Auflage | 1997 |
| Seiten | 242 |
Schlagwörter
Bekannt durch
