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Softcover - 9783642084133
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Beschreibung
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
A Strategic Concept
A Strategic Concept
Details
| Verlag | Springer Berlin |
| Ersterscheinung | 16. Juli 1998 |
| Maße | 23.4 cm x 15.6 cm |
| Gewicht | 471 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783540644590 |
| Seiten | 184 |
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