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Hardcover - 9781137579805
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Beschreibung
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
Practice
Practice
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | 20. März 2019 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 1112 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349720804 |
| Auflage | 1st edition 2017 |
| Seiten | 703 |
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