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Beschreibung
This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.
Details
| Verlag | de Gruyter Mouton |
| Ersterscheinung | 17. August 2010 |
| Maße | 24 cm x 17 cm |
| Gewicht | 1277 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783110214437 |
| Auflage | 1. Auflage |
| Seiten | 644 |
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