Pragmatic analysis of media interactions

To vibrate in phase with an international community more and more demanding on the establishment of democratic regimes in Sub Saharan Africa, Cameroon adopted in 1990 the law on freedoms. These are concretized at the political level by the passage of a single-party system to a multiparty system and at the social level by an implosion of private communication structures and the freedom of tone adopted by the latter. In order not to be overwhelmed by this new impetus and undoubtedly to better control the communication field, the Government of the Republic changes its communication course and from an unofficial practice of the language of wood, officially institutes a communication offensive in order not to be obliged to always react a posteriori by denials: it is what we called redynamization of the governmental communication, phenomenon analyzed in the present work. The practice of communication has become institutionalized, becoming a televisual ritual expected and appreciated by many viewers. But the Cameroonian renewal should tie its institutional communication to the requirements of modernity.