Practical Guide to Political Marketing in Modern Africa

The theory and practice of political influence technology in modern Africa confirms the establishment of market rules in the political realm, proclaiming it a democratic continent with a form of republican governments, thus laying the foundations for a new structure. social. In this context, the manipulative component of African governments, as the cultural, technological and educational heritage of colonial African society, its political sub-system, determines the model of socio-economic development of the continent. It is about deliberately ignoring the opinions and interests of the citizens on the part of the representatives of the authorities, technologies and pseudo-democratic mechanisms involved in the African political arena. The marketing of power as the process of introducing marketing technologies and the norms of a civilized market into the political world will invariably be associated with a decrease in the level of social frustration, an increase in the influence of social management, to an important saving of resources in political subjects and to an improvement of the quality of the political exchanges.