PR Organizations in India

Public Relations are the new functions of management. In our century, it has become a vital part of communication process which is crucial to the working of our social, economy, educational, private and governmental institutions. A public relations staff is responsible for planning public relations activities, producing communications media, aiding and advising line executives in carrying out their public relations responsibilities. It has administrative responsibility for public relations, coordinates and unifies functions, eliminates the repetition of activities, ensures a well-balanced program, and provides for specialized skills essential in the production of communication resources. The functions of public relations department are strong-minded by the number, size, and the importance of the public involved, the attitudes of the public towards the organizations, the size and financial resources of the activity, and the economic, social and political climate in which the organizations operate.