Autorenfreundlich Bücher kaufen?!
Beschreibung
Power of Google is a study of exchange between content providers, advertisers and ad networks in the online advertising industry. It examines the structures, processes and relationships that are critical for exchange to take place. Topics include e.g. selling and pricing of ad inventory, roles of different actors, the supply chain of ads from advertisers to website visitors and relational dilemmas arising from trust, task delegation and asymmetric information.
A study on online advertising exchange
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 12. Juni 2010 |
| Maße | 22 cm x 15 cm x 0.9 cm |
| Gewicht | 227 Gramm |
| Format | Softcover |
| ISBN-13 | 9783838376257 |
| Seiten | 140 |
Schlagwörter
Bekannt durch
