Popular Culture and Media

Pop culture and media are the two sides of the same coin which play a vital role in shaping the culture of our contemporary time in the era of artificial intelligence and metaverse. This book is an edited anthology of critical essays with a panoramic view of how different motifs of media and Pop culture such as: gender, social media, health, youth, fashion, body, violence, food and politics are tied to media, which thereby catalyze the construction of popular culture and our mind set as well. The articles included in the collection investigate numerous forms of media as digital platforms, social channels, films, music, sports etc. and representation of cultural traits by popularizing them through selection and construction and hence problematizing many issues of human life and society.