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Softcover - 9781349311675
58,84 €
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Beschreibung
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 23. Juli 2009 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 676 Gramm |
| Format | Hardcover |
| ISBN-13 | 9780230230736 |
| Auflage | 2009 |
| Seiten | 324 |
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