Autorenfreundlich Bücher kaufen?!
Beschreibung
Physical distribution and Customer satisfaction in fast moving consumer goods sector has been recognized as a source of competitive advantage. As it becomes more difficult for companies to compete on pure product level, creative companies are intensifying their physical distribution activities to gain a competitive edge. Previous authors commonly focused on physical distribution activities without integrating them into the Marketing mix strategy. This book offers an integrative framework for presenting physical distribution as a means of achieving higher levels of Customer service and Customer satisfaction using Customer service/satisfaction model.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 07. August 2018 |
| Maße | 22 cm x 15 cm x 1.1 cm |
| Gewicht | 274 Gramm |
| Format | Softcover |
| ISBN-13 | 9786139886340 |
| Seiten | 172 |
Schlagwörter
Bekannt durch
