Autorenfreundlich Bücher kaufen?!
Beschreibung
This book deals with marketing strategies adopted by leading pharmaceutical companies in Hematinic segment. It is a Doctoral thesis work, submitted in 2007 to Bharathidasan University, India. The author has associated with pharmaceutical industry for around 20 years as a marketing professional. This research was conducted to provide guidelines for social welfare participants to learn and understand commercial marketing strategies with reference to anaemia. Author has assisted as co-investigator in the funded project dealt with IFA (Iron Folic Acid) tablet distribution scheme of Integrated Child Development Scheme (ICDS).
Case Research on Hematinic Segment
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 09. Mai 2013 |
| Maße | 22 cm x 15 cm x 1.5 cm |
| Gewicht | 369 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659362026 |
| Seiten | 236 |
Schlagwörter
Bekannt durch
