Perfume advertisement

Perfume advertisement

von Mayer Taylor
Taschenbuch - 9783656587897
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Beschreibung

Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women's magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:

Details

Verlag GRIN Publishing
Ersterscheinung Februar 2014
Maße 211 mm x 146 mm x 10 mm
Gewicht 159 Gramm
Format Taschenbuch
ISBN-13 9783656587897
Auflage 1. Auflage
Seiten 104

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