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Beschreibung
This handbook emphasizes on how perceptions create an influence on brand selection in consumers¿ minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors lead them to these perceptions? It can also be used as a ¿supplemental¿ strategy to gain more customer insights especially in new geographic markets.
Details
Verlag | Scholars' Press |
Ersterscheinung | Oktober 2018 |
Maße | 22 cm x 15 cm x 0.5 cm |
Gewicht | 131 Gramm |
Format | Softcover |
ISBN-13 | 9786202317849 |
Seiten | 76 |