Autorenfreundlich Bücher kaufen?!
Beschreibung
This handbook emphasizes on how perceptions create an influence on brand selection in consumers¿ minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors lead them to these perceptions? It can also be used as a ¿supplemental¿ strategy to gain more customer insights especially in new geographic markets.
Details
| Verlag | Scholars' Press |
| Ersterscheinung | Oktober 2018 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 131 Gramm |
| Format | Softcover |
| ISBN-13 | 9786202317849 |
| Seiten | 76 |
Schlagwörter
Bekannt durch
