Perception of Policyholders towards Life Insurance

In the era of nationalized insurance sector, there have been significant developments. The geographical coverage of insurance companies have been tremendous with a large network of its branches all acting as selling agents, and loss settlement agencies of the insured public. But the fact is that, the presence of all of them has not enabled the growth of the market to the extent, it is felt desirable nor has it encouraged the spread of insurance education. Despite of all improvements, there are bound to be instances of perceived deficiency of service and dissatisfaction in the degrees of service rendered. In a cluttered market, insurance companies can steal a march of their competitors by providing their channel partners with access to cutting edge tools and real time information. Insurance needs are constantly evolving. Insurers have to rapidly respond to these changing requirements with new products. To further differentiate themselves, insurance companies will have to constantly raise the bar of customer service. Hence, it is important to study the perception of the policyholders towards the services rendered by their insurance companies to respond to their needs.