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Beschreibung
In today''s competitive environment, where all student have many options opened to them, factors that enable educational institutions to attract and retain students should be seriously studied. Higher education institutions, which want to have competitive edge in the future, may need to begin searching.This book, therefore provides information for higher education marketers in understanding certain cues which can lead to higher students perception of quality and value to achieve competitive advantage to attract, retain and foster stronger relationship with students.
The effect of service Cues on Perceived Serviced Quality on Value, Satisfaction and Word of Mouth Recommendations
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 14. September 2010 |
| Maße | 22 cm x 15 cm x 0.8 cm |
| Gewicht | 197 Gramm |
| Format | Softcover |
| ISBN-13 | 9783838326719 |
| Seiten | 120 |
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