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Packaging as a Marketing Strategy

Packaging as a Marketing Strategy

von Henrry Wilfredo Agreda Cerna, John Peter Aguirre Landa und Roxana Zuñiga Oscco
Softcover - 9786204609423
68,90 €
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Beschreibung

In this book we will learn about packaging as a marketing strategy that can be used in products of a company located in the province of Andahuaylas, Apurimac region in Peru. The purpose of the research that led to this book was to analyze the primary packaging of the food processor ESDAY, which markets wild fruit jams under the brand Milact. The packaging of this product does not contain an attractive presentation for its subsequent positioning; understanding that this attribute, as well as the name of a product or organization, becomes positioned in the consumer's mind.

For Product Brand Positioning

Details

Verlag Our Knowledge Publishing
Ersterscheinung 05. April 2022
Maße 22 cm x 15 cm x 0.8 cm
Gewicht 203 Gramm
Format Softcover
ISBN-13 9786204609423
Seiten 124

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