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Beschreibung
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
Managing the Brand and Stakeholders
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | 20. März 2013 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 254 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349455294 |
| Auflage | 1st ed. 2013 |
| Seiten | 183 |
Schlagwörter
Business Strategy and Leadership, Businesskommunikation und -präsentation, Corporate Communication, Management, Management und Managementtechniken, Management: Entscheidungstheorie, Marketing, Marketing und Vertrieb, Operations Research and Decision Theory, Strategisches Management, Unternehmensforschung
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