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Beschreibung
The book targets business students at undergraduate and postgraduate levels of study. In addition, the contents of the book are relevant to managers of financial institutions in a developing country context. Inadequate access to finances is a major challenge faced by majority of people living in developing countries. The book provides tools for deepening financial access through micro-finance. The book describes the competitive nature of financial industry and further explains how organizational culture can be used to create competitive advantage by micro-finance institutions.
The Moderating Influence of Marketing Capabilities
Details
| Verlag | SPS |
| Ersterscheinung | März 2016 |
| Maße | 22 cm x 15 cm x 1.7 cm |
| Gewicht | 423 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659836336 |
| Seiten | 272 |
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