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Beschreibung
Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, , course: Sustainability Mangement, language: English, abstract: Consumers increasingly integrate sustainability into their decision making. This is relevant for non-market players who aim to support sustainable consumer behaviours. This research explores how business, governmental and civil society players as a messenger influence the success of their communication initiatives to promote sustainable consumer behaviours. Therefore, the method of nudges will be taken as an example with a precommitment nudge.
The influence of the organisation type on the acceptance of a sustainability measurement at the example of the precommitment nudge
Details
| Verlag | GRIN Verlag |
| Ersterscheinung | 07. Oktober 2022 |
| Maße | 21 cm x 14.8 cm x 1.2 cm |
| Gewicht | 247 Gramm |
| Format | Softcover |
| ISBN-13 | 9783346746061 |
| Auflage | 1. Auflage |
| Seiten | 164 |
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