OPPORTUNITY RECOGNITION

Opportunity recognition is a phenomenon innate to every individual. Opportunity identification, evaluation and exploitation take place in all people, knowingly or unknowingly. The success of an individual or organization solely depends on recognizing and pursuing a viable opportunity that will provide value and worth to them. The extent to which an individual recognizes opportunity will depend on the make-up of the various dimensions of the human capital. This book has taken a view that opportunity recognition is a phenomenon occurring not only in entrepreneurs but also in every person. The extent of recognizing opportunities might differ and vary among individuals. This study describes opportunity recognition as a function of need and capability of the person concerned. This book explains various aspects of opportunity recognition and human capabilities that enable the individual to recognize opportunities and pursue them for success and growth. This book will be helpful in career guidance, academic research, enlightening entrepreneurs and managers and every other individual to know and understand the secret of success and growth of the self.