Online Shopping: A Comprehensive review of Consumer preference

The recent rise in digital literacy has led to an influx of investment in E-commerce firms, leveling the market for new players to set up their base, while churning out innovative patterns to disrupt old functioning. In 2022, the Indian ecommerce market is predicted to increase by 21.5%, reaching US$ 74.8 billion.Indiäs e-commerce market is expected to reach US$ 350 billion by 2030.In recent years India has experienced a boom in internet and smartphone penetration. The number of internet connections in 2021 increased significantly to 830 million, driven by the ¿Digital Indiä programme. Out of the total internet connections, ~55% of connections were in urban areas, of which 97% of connections were wireless. The smartphone base has also increased significantly and is expected to reach 1 billion by 2026. This has helped Indiäs digital sector and it is expected to reach US$ 1 trillion by 2030. This rapid rise in internet users and smartphone penetration coupled with rising incomes has assisted the growth of Indiäs e-commerce sector. Indiäs e-commerce sector has transformed the way business is done in India and has opened up various segments of commerce.