Online Democracy: Facebook and the 2016 Philippine Elections

This book examined the Facebook Pages of the five Philippine Presidential Candidates as they affect the outcome of 2016 Philippine Elections and perhaps the election of President Rodrigo Duterte in the highest post of the land. With only a few references discussing the same matter especially in the local parlance, this book will provide the readers the differing insights, both from the perspective of politicians and Facebook users. The results and findings from the present investigation present a good reference as to how politicians and political parties can engineer their respective online campaigns. It will deepen their understanding not only of the online engineering strategies but also help them grasp the behaviors of the voters in the platform. In this book they will discover how political communication works in the virtual arena as another political battleground. Lastly, this book exhibits the dynamism of the Philippine political culture as it evolved with the rapid change of times.