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Beschreibung
Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor¿s idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of ¿Ethos¿, ¿Logos¿ and last but not least ¿Pathos¿.
Details
| Verlag | GRIN Verlag |
| Ersterscheinung | Februar 2016 |
| Maße | 21 cm x 14.8 cm x 0.2 cm |
| Gewicht | 45 Gramm |
| Format | Softcover |
| ISBN-13 | 9783668136281 |
| Auflage | 1. Auflage |
| Seiten | 20 |
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