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Beschreibung
The concept of disneyization and its elements have recently emerged in literature. However how these things help in enhancing the service encounter have not been studied. This research offers description of different terms like nostalgia, disneyization and service marketing. An effort has been made to study whether each individual experiences nostalgia or not and how do they associate themselves with this concept.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 05. Mai 2015 |
| Maße | 22 cm x 15 cm x 0.6 cm |
| Gewicht | 143 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659706271 |
| Seiten | 84 |
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