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NLP applied to the advertising and communication professions

NLP applied to the advertising and communication professions

von Carole Nicolas-Lucas
Softcover - 9786203529661
54,90 €
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Beschreibung

Neuro-linguistic programming offers innovative tools to improve communication in both personal and professional settings. NLP techniques are becoming more and more popular in companies and are intriguing managers. Why does this approach attract a certain curiosity in the professional world? Why are NLP coaching sessions becoming more and more numerous? Communication and advertising professionals have a motto: "communicate". Can NLP provide them with tools they have not yet thought of? But how far do NLP influence techniques go, do we still respect ethics when using these tools?

Details

Verlag Our Knowledge Publishing
Ersterscheinung 12. Juli 2021
Maße 22 cm x 15 cm x 0.6 cm
Gewicht 149 Gramm
Format Softcover
ISBN-13 9786203529661
Seiten 88

Schlagwörter

Marketing und Vertrieb