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Beschreibung
In light to the largely used mobile services across the nation, the present study aims to understand and analyze the factors impacting on the adoption of mobile services in India with respect to the well-known framework of Technology Acceptance Model (TAM) for understanding the external influencing for mobile voice services and data usage on the basis of perception of ease of use and perceived usefulness is discussed.
Factors affecting the adoption of next generation mobile services
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 13. Januar 2021 |
| Maße | 22 cm x 15 cm x 0.8 cm |
| Gewicht | 179 Gramm |
| Format | Softcover |
| ISBN-13 | 9786203202786 |
| Seiten | 108 |
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