NEWSPAPER READERSHIP AMONG NIGERIANS

This study investigates the newspaper readership habits of indigenes in Benue State, Nigeria, focusing on four key objectives: identifying the newspapers read, determining the most popular choices, examining specific content preferences, and establishing the reasons behind these choices. Utilizing a mixed-methods approach, including surveys and interviews, the book aims to provide a comprehensive understanding of how local cultural, political, and social dynamics influence newspaper consumption in the region. Preliminary findings suggest that indigenes primarily read a mix of national and local newspapers, with notable mentions including Daily Trust, Vanguard, and the Voice. The study reveals that content related to local news, politics, and cultural issues is particularly favored among readers. Also, factors such as relevance to local issues, content quality, and accessibility significantly influence newspaper preferences.