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Beschreibung
In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).
Details
| Verlag | Cuvillier |
| Ersterscheinung | 07. Juli 2016 |
| Maße | 21 cm x 14.8 cm x 1.4 cm |
| Gewicht | 329 Gramm |
| Format | Softcover |
| ISBN-13 | 9783736992887 |
| Seiten | 250 |
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