NEUROSCIENCE IN THE COACHING PROCESS

The purpose of the book is to highlight the main contributions of neuroscience to the coaching process, as an impact factor in personal development. Through its processes, neurocoaching can reduce the impact of self-sabotage, expanding internal resources for problem-solving, decision-making and behavioral change, using coaching tools such as NLP (Neurolinguistic Programming). To this end, in-depth research was carried out with various researchers using the methodological support of the qualitative approach. Among the main results for the preparation of this book, it was possible to demonstrate that Neuroscience proved to be effective in bringing various benefits to coaching, influencing the individual to think and act coherently, thereby achieving a change from inadequate to effective behavior, and thus adapting to the changes and demands of the current job market and balance in his life.