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Beschreibung
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
Neuromarketing insights to boost engagement and profitability
Details
| Verlag | Kogan Page |
| Ersterscheinung | 03. Februar 2017 |
| Maße | 23.4 cm x 15.6 cm x 1.4 cm |
| Gewicht | 406 Gramm |
| Format | Softcover |
| ISBN-13 | 9780749478889 |
| Seiten | 249 |
Schlagwörter
Absatz / Marketing, Business / Management, Englische Bücher / Wirtschaft - Business, Internet / Programmierung, Management, Management / Supply Management, Management und Managementtechniken, Marken und Markenkonzepte, Marketing, Marktforschung, Mathematische Modellierung, SCM, Supply Chain Management - SCM, Vermarktung, Web-Grafik und -Design, Webprogrammierung, Werbung
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